Channel Sales Specialist


The Channel Sales Specialist is the key point of contact between CyberPower and its channel partners in a defined region. This position reports to the Director of Sales and is responsible for generating sales growth, building long-term relationships, answering queries, offering advice, and introducing new products.


  • Manage and cultivate multiple relationships at all levels within assigned reseller, distributor, and end user customers to successfully implement initiatives, objectives and growth plans.
  • Lead and direct the work of assigned reseller and distributor sales teams and representative firms.
  • Responsible for managing and leading product pricing negotiations and discounts with assigned resellers and distributors.
  • Provide customer service and sales support to all assigned resellers, distributors, and end user customers.
  • Generate consistent sales growth in all sales areas of the business through education, service, & initiatives.
  • Manage assigned reseller accounts and recruit new partner accounts.
  • Approve account membership in the Alliance Program.
  • Conduct and lead sales calls, customer training, and webinars when necessary.
  • Educate reseller sales professionals on products, programs, promotions, competitive advantages and how to sell products to customers through product knowledge sessions.
  • Provide product recommendations and support collateral for all relevant opportunities and communicate information to
    partner accounts.
  • Participate in requested trade shows, events, trainings and outings.  Follow-up on all trade show and event leads.
  • Manage and execute sales promotions and marketing activities to specified goals.
  • Participate in forecasting and development of growth initiatives.
  • Work diplomatically and effectively across cross-functional teams.
  • Attendance is an essential function of this position.
  • Performing all other duties as assigned.


  • 2-5 years of sales experience in the technology, IT, Datacom, or telecom industry.
  • Bachelor’s degree preferred but not required based on experience.
  • Proven track record of sales excellence with consistent achievement of assigned objectives and quotas.
  • Proven ability to develop specific plans to ensure revenue growth in assigned and target accounts.
  • Professional written, verbal and interpersonal communication skills that produce desired results.
  • Ability to effectively present information and respond to questions from internal and external customers which includes coworkers, managers, customers, regulatory agencies and vendors.
  • Capable of reading and interpreting information, such as reports, general correspondence and policy guidelines, with the ability to share with others as needed.
  • Ability to use a computer and standard business and other work-related software with minimal instruction.
  • Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, fractions and decimals.
  • Excellent active listening, decision-making, team building and customer service abilities.
  • Ability to work and prioritize independently with the capacity to collaborate with others.
  • Excellent time and organizational abilities with the ability to seek assistance in a professional manner.
  • Ability to manage multiple and varied projects simultaneously with minimal supervision while maintaining attention to detail.
  • Capable of demonstrating an understanding of, and being sensitive to, serving a culturally diverse customer base.
  • Demonstrated ability to learn and apply newly acquired feedback, skills, and knowledge.
  • Ability to maintain confidentiality and comply with professional ethics and standards.
  • Ability to learn and apply new competencies and information as to enhance individual job performance and make recommendations to the department.
  • Strong sense of urgency, accuracy, and follow through.
  • Ability to work independently and as a contributing team member; self-motivating
  • Proficient in Salesforce and Microsoft Office applications including PowerPoint, Excel, Word, etc.
  • Flexible, organized, personable; professional attire required.
  • Some travel may be required