SHAKOPEE, Minn. – Cyber Power Systems (USA), Inc. a leader in power protection and power management products, today announced that CRN®, a brand of The Channel Company, has selected Matthew Rathbun, senior director of channel sales at CyberPower, to the prestigious 2026 CRN® Channel Chiefs list. This annual recognition celebrates IT vendor and distribution executives who are shaping channel strategy and driving innovation and partnership across the industry.
Since joining CyberPower in December 2024, Rathbun quickly reorganized and realigned his sales teams to optimize channel coverage and establish a scalable structure to support sales growth. Rathbun oversees the company’s Direct Market Reseller (DMR) team and the Channel Partner Field sales team, the latter group which he formed.
Under the DMR program, Rathbun guides the company’s national account managers and sales specialists, and during 2025, he brought manufacturer’s representatives into the network who have contributed to the company’s sales growth.
Rathbun also grew membership in CyberPower’s award-winning Channel Partner Alliance reseller partner program which supports traditional channel partners of VARs (value-added resellers), managed service providers (MSPs), distributors, and integrators.
“Matthew brings a keen focus on partner enablement, training and demand generation to CyberPower,” said Dick Wedmann, vice president of sales at CyberPower. “In a short order, even in the face of economic uncertainty and other challenges, his leadership was instrumental in achieving double-digit revenue and AOI (adjusted operating income) growth in 2025, while driving alignment across product, marketing and operations.”
Rathbun said: “I’m honored to be recognized by CRN as a top IT channel chief in our valued partner community. CyberPower will continue to strive toward delivering the best value in power protection in the channel and help our partners demonstrate that message to their own customers.”
Prior to joining CyberPower, Rathbun held executive sales roles in the electronics industry, including two at Legrand North America, where he led IT channel sales, and managed global partnerships, including with Dell.
“Leaders recognized as CRN Channel Chiefs this year have demonstrated unwavering commitment to their partners and the broader IT channel. Their vision, passion and drive for innovation continue to shape the future of our industry. We are proud to celebrate their achievements and the positive impact they make every day,” said Jennifer Follett, vice president of U.S. content and executive editor at CRN.
CRN’s 2026 Channel Chiefs list is featured at CRN.com at www.CRN.com/ChannelChiefs.
About Cyber Power Systems (USA), Inc.
CyberPower designs and manufactures uninterruptible power supply systems, power distribution units, surge protectors, remote management hardware, power management software, mobile chargers and connectivity products. The company serves customers in enterprise, corporate, government, education, healthcare and small office/home office environments. CyberPower products are available through authorized distributors and sold by value-added resellers, system integrators, managed service providers, select retailers, and online resellers. For more information, visit https://www.cyberpowersystems.com/.
About The Channel Company
The Channel Company (TCC) is the global leader in channel growth for the world’s top technology brands. We accelerate success across strategic channels for tech vendors, solution providers, and end users with premier media brands, integrated marketing and event services, strategic consulting, and exclusive market and audience insights. TCC is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. For more information, visit thechannelco.com.
Contacts
Cyber Power Systems (USA), Inc.
Tim Madsen, 952-403-9500
tim.madsen@cyberpower.com
Natalie Lewis
The Channel Company
nlewis@thechannelcompany.com
